Privacy Policy
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Privacy Policy

What information do we collect?

  • We collect personal information in order to establish your account, to handle billing and to understand your specific needs to serve you better.
  • Personal information is information about you that is personally identifiable, such as your name, address, email address, credit card number or phone number.
  • We collect information about gift recipients so that we can fulfill gift purchases. The information we collect about gift recipients is not used for marketing purposes.
  • We may also automatically record information when you visit our website, including the URL that directed you to our website, your IP address, browser type and the date and time of your visit.

How do we use your information?

We may use the information we collect from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

  • To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To allow us to better service you in responding to your customer service requests.
  • To quickly process your transactions.
  • To administer a contest, promotion, survey or other site feature.
  • To select content to be communicated to you.

Credit card information is used solely for payment processing and fraud prevention efforts. Credit card information, and other sensitive personal information required to process a credit decision, is not used for any other purposes by us or our financial services providers, and will not be retained any longer than necessary to provide your services, unless you request that we retain your credit card information to streamline your future purchases.

How do we protect visitor information?

 We implement a variety of industry standard physical, technical and administrative proceedings to safeguard any personal information we collect. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.

Do we use “cookies”?

 Yes. A “cookie” is a small file containing a string of characters that uniquely identifies your browser. The use of cookies help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.  It also helps us remember and process the items in your shopping cart, and understand your preferences based on previous or current site activity.  This enables us to provide you with improved services.

While most browsers accept cookies by default, you can manually set your browser to refuse all cookies, accept cookies from specific websites, or highlight when a cookie is sent to your browser (check your browser Help menu).  If you turn cookies off, you won’t have access to many features that make your site experience more efficient and some of our services will not function properly (for example, you may have to place orders over the telephone by contacting customer service).

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Do we disclose the information we collect to outside parties?

 We do not sell, rent or lease your personal information to others.  Black Rifle LLC (“Black Rifle”) may share personal information with companies working on our behalf and Black Rifle-owned business entities for the purposes detailed above. In any such cases, however, we require that the companies or entities adhere to privacy standards and policies at least as restrictive as those privacy standards and policies that Black Rifle has in place.

Circumstances may arise, whether for strategic or other business reasons, in which Black Rifle decides to sell, buy, merge or otherwise reorganize businesses in various countries. Such a transaction may involve the disclosure of personal information to prospective or actual purchasers, or, conversely, the receipt of such personal information from sellers. It is Black Rifle’s established practice to seek appropriate protection for all personal information in advance of any such transaction.

We may have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to: (a) satisfy any applicable law, regulation, legal process or legitimate governmental request, (b) detect, prevent, or otherwise address suspected fraud, security or technical issues, (c) enforce any applicable terms and conditions, including investigation of potential violations thereof, or (d) protect against imminent harm to the rights, property or safety of Black Rifle, its users or the general public as required or permitted by law.

Additionally, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

 How to review and correct information provided to us?

 Black Rifle strives to keep your personal information accurate and up-to-date. Towards this goal we utilize various technology, management processes and policies. As part of our overall data accuracy initiative, Black Rifle provides you with access to your personal information by visiting your account profile page. To safeguard your privacy and security, we will verify your identity through various means, such as by requiring a password and user ID, before granting access to your data.  We ask that you update your information as and when it changes so any information used to serve you remains as accurate as possible.

Third party links

 In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites.

 Third-party Advertiser Use of Cookies and Other Tracking Technologies

 Some advertisements on the site are served by third-party advertisers, ad networks and ad servers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about our users. This may include information about users’ behavior on this and other sites to serve them interested-based (behavioral) advertising. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement, you should contact the responsible advertiser directly.

California Residents

If you are a California resident, in addition to the rights set forth in this policy, you have the right to request information from us regarding the manner in which we share certain categories of your personal information with third parties for their direct marketing purposes. To make this request, please see the “Contact” section below.

Children

Our site is not intended for children under 13 years of age.  No one under age 13 may provide any information to or on the site.  We do not knowingly collect personal information from children under 13.  If you are under 13, do not use or provide any information on the site or on or through any of its features/register on the site, make any purchases through the site or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use.  If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.  If you believe we might have any information from or about a child under 13, please contact us.  Also please note that many of our products require you to be at least 18 or 21 years of age and if you enter into any online shopping transactions on this site, you agree that you are of legal age and have all necessary authority to enter into and bind yourself under any agreements made on the site.

Changes to our policy

If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. You should come back to this web page and review this Privacy Policy regularly so that you remain aware of the terms and conditions that apply to you.

Contact

 We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue at admin@blackriflellc.com.

Online Policy Only

 This online privacy policy applies only to information collected through our website and not to information collected offline.

Terms and Conditions

 Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.

Your consent

 By using our site, you consent to our privacy policy.

 

 

Attention!

Firearms may only be shipped to a licensed dealer (FFL Holder). Actual buyer must pick up from FFL dealer who will conduct the background check. Some listed items may not be legal in every state. We will not sell firearms to residents of CA or NY. Buyer assumes responsibility of knowing purchase laws in their state. You must be at least 18 years of age to purchase a rifle, and 21 years of age to purchase a handgun or receiver. A Black Rifle Representative will contact you after your order has been placed to facilitate the transfer. All firearm sales are final. NO RETURNS. Return to manufacturer for warranty service.

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